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Prospects of Development of Design and information Environment
Major: Design
Code of subject: 7.022.01.O.009
Credits: 4.00
Department: Design and Architecture Fundamentals
Lecturer: Melnyk Oksana Yaroslavivna, Candidate of Art History, Associate Professor
Semester: 2 семестр
Mode of study: денна
Завдання: Integral competence - The ability to solve complex tasks and problems in the field of design or in the learning process, which involves conducting research and/or implementing innovations and is characterized by the uncertainty of conditions and requirements.
General competences (CG):
ZK 1. The ability to generate new ideas (creativity).
ZK 2. The ability to identify, pose and solve problems.
ZK 3. Ability to communicate with representatives of other professional groups of different levels (with experts from other fields of knowledge/types of economic activity).
ZK 5. Ability to develop and manage projects.
ZK 6. The ability to act socially responsibly and consciously.
Special competences (CS):
CS 1. Ability to carry out conceptual design of design objects taking into account functional, technical, technological, environmental and aesthetic requirements (by specialization).
CS 2. Ability to carry out project analysis of all influential factors and design components and formation of the author's concept of the project.
CS 4. Ability to ensure intellectual property protection for works of fine art and design.
CS 5. Possession of theoretical and methodical principles of training and integrated approaches to the professional training of designers; planning one's own scientific and pedagogical activities.
CS 8. Ability to conduct effective economic activity in the field of design.
CS 9. Ability to create a design product (goods and services) in demand on the market and socially responsible.
CS 10. The ability to convincingly demonstrate to the consumer the attractive cultural value and economic value of the created creative product.
Learning outcomes: The purpose of studying the academic discipline "Perspectives for the development of design and information environment" is to deepen the professional knowledge of students in their comprehensive professional training, by familiarizing them with the main theoretical principles, principles and methods of designing an information environment by means of design.
As a result of studying the academic discipline, the student should be able to demonstrate the following learning outcomes:
1. understand the purpose and place of the course "Perspectives for the development of design and information environment" in the general system of professional training of a designer;
2. to understand the essence of the information environment, which in modern practice of design is formed in the aggregate of subject-spatial, printed and digital environment;
3. to know the historical aspects of the development of information design;
4. understand the nature and classification of information design objects in the subject-spatial environment of the city, public spaces, in the transport infrastructure; to understand the communicative possibilities of modern artistic practices in urban spaces.
6. understand the peculiarities of communicative design in the system of printed publications;
7. understand the features of communicative design in the system of the digital environment. To be able to use interactive technologies in design as a tool for providing high-quality information
8. be able to analyze a problem situation and form communication in the form of infographics.
9. understand the problems of information visualization in the information environment; apply acquired knowledge in practice, solving various communication problems.
PRN 1. To generate ideas for the development of creative design proposals, to build a high-quality and extensive communication system, to apply the world's leading concepts of visual communication in the artistic and cultural spheres.
PRN 3. Choose a certain model of behavior when communicating with representatives of other professional groups of different levels, based on generally recognized ethical norms and values.
PRN 4. To present the results of activities in the scientific and professional environment in Ukraine and beyond.
PRN 7. Critically interpret theories, principles, methods and concepts from various subject areas to solve tasks and problems in the field of design, be able to creatively combine them to solve one's own creative problem.
PRN 8. Carry out a pre-design analysis taking into account all significant factors affecting the design object
PRN 12. To have basic methods of intellectual property protection; apply the rules of registration of intellectual property rights.
PRN 13. Choose optimal methods of teaching the material to the student audience within the limits of professional competencies; to be able to program, organize and implement educational and methodological support of professional disciplines.
PRN 14. Apply innovative methods and technologies of working with material (by specialization).
PRN 17. Manage the design product development process (goods and services) at various stages of branding and rebranding (by specialization).
Required prior and related subjects: Prerequisites:
The main trends in the development of modern design
Advertising theory and corporate style
Complex design
Necessities:
Complex design
Course project on the subject of the master's qualification thesis
Summary of the subject: The course "Prospects for the development of design and information environment" is designed for one semester of study, covers 120 hours in the 2nd semester and structurally includes a theoretical part, as well as independent work. The course provides an extended study of the communicative aspects of design that determine its functioning in the systems of subject-spatial, print and digital environment. The study of this subject provides students with an understanding of the essence of the information environment and emphasizes the practical role of design in its formation and aesthetic organization.
Опис: TOPIC 1. INFORMATION ENVIRONMENT IN SOCIO-CULTURAL CONTEXT.
1.1. Introductory lecture. General information about the course. The idea of communicability in visual space. The concept of visual environment and the role of design in the organization of space and time in the communication system
1.2. Communication design as a means of forming the information environment. Historical aspects of development. Technical means and stylistic features
1.3. Historical aspects of the development of information graphics. Types of infographics. Data visualization methods
TOPIC 2. COMMUNICATION DESIGN IN THE OBJECT-SPACE ENVIRONMENT SYSTEM.
2.1. Information and navigation systems in the city environment
2.2 The idea of communicativeness of modern art. Installation as an object of information. Street art as an object of information.
2.3. Advertising in the object-spatial environment.
TOPIC 3. COMMUNICATION DESIGN IN THE PRINTED ENVIRONMENT SYSTEM.
3.1. Synthesis of visual and verbal information. Visual language. Graphic language. Printed editions, periodicals
3.2. Graphic sign systems. Visual identification system. Teka
3.2. Modern trends in the design of visual communications. Means of communication. Minimalist aesthetics and its interpretation in the context of information culture
TOPIC 4. COMMUNICATION DESIGN IN THE DIGITAL ENVIRONMENT SYSTEM.
4.1. Interactive technologies in design as a toolkit for providing quality information
4.1. Internet, web design, social networks
4.2. Motion design, multimedia design, widget.
Assessment methods and criteria: Determining the level of students' knowledge is carried out by the following control methods: survey (final), testing (current and final), control of the student's independent work. The exam is a mandatory final form of control, which makes it possible to evaluate the systematic assimilation of educational material from the "Perspective of the development of design and information environment" and cannot be reduced to the level of current forms of control.
Критерії оцінювання результатів навчання: During the semester, a student can earn up to 40 points (10 points – current control, 30 – for the performance of an individual research task). The maximum score for the exam is 60 points. To be admitted to the exam, a student must score at least 25 points based on the results of the current control.
The exam includes a written test.
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: Educational and methodological support:
1. Electronic teaching and methodological complex "Prospects for the development of design and information environment " is located in the virtual educational environment of Lviv Polytechnica at the address: https://vns.lpnu.ua/course/view.php?id=9990 2. Formed visual-demonstration presentations for each lecture class.
Recommended Books:
Basic:
1.Аронов В. Теоретические концепции зарубежного дизайна. – М.: ВНИИТЄ, 1992. – 121с.
2.Басин Е. Искусство и комуникация. М.: МОНФ, 1999.
3.Боумен У. Графическое представление информации: Пер. с англ.. – М.: Мир, 1971. – 225с.
4.Венда В. Средства отображения информации. – М.: Єнергия, 1969. – 304с.
5.Венда В.Информационная техника и єргономика. – М.: Знание, 1970. – 48с.
6.Воробьов Г. Человек – человек. М., 1970. С.66-75.
7.Глазичев В. О дизайне. М.: Искусство, 1970. – 192с.
8.Даниленко, В. 2005. Дизайн України у світовому контексті художньо-проектної культури: Монографія. Х.: ХДАДМ, Колорит, 243 с.
9.Даниленко В. Дизайн. Підручник. – Харків: ХДАДМ, 2003. – 320с.
10.Желязны Д. Говори на языке диаграмм. Москва : Манн, Иванов и Фербер, 2012. 320 с.
11.Крам Р. Инфографика. Визуальное представление данных. Пер.с.англ. О. Сивченко. Санкт-Петербугр: Питер, 2015. 384 с.
12.Кликс Р. Художественное проєктирование єкспозиций. – М.: В. Школа, 1978. – 208с.
13.Костенко А. Средства информации в архитектуре. – К.: Будівельник, 1984. – 112с.
14.Моль А. Теория информации и эстетическое восприятие. М.: Мир, 1965. – 348с.
15.Родькин П. Новое визуальное восприятие. М., 1989.
16. Стор И. Смыслообразование в графическом дизайне. Метаморфозы зрительных образов. М.: МГТУ им. А.Косыгина, 2003.
17. Хазанова В.Монументальная литература в городе. – в кн.. Синтез искусств и архітектура общественных зданий. М.: Стройиздат, 1974, С.151-177.
18.Черневич Е. Язык графического дизайна. – М.: ВНИИТЭ, 1975. – 137с.
19.Штець В. Візуальне сприйняття графічних зображень в сформованому міському середовищі. Вісник ХДАДМ, 2005, ч.6, С.91-96.
20. Byars M. The Design Encyclopedia. – NY: John Wiley & Sons, Inc., 1994.
21.Carter R., Day B., Meggs P., Typographic Design: Form and Communication. – NY: Van Nostrand Reinhold, 1993. – 278p.
22.Hollis R. Graphic Design. – London: Thames & Hudson world of art, 2001. – 232 p.
23.Shedroff N. Information Interaction Design: A Unifi ed Field Theory of Design. Information Design. The MIT Press, 2000. 376 р.
24.Smiciklas M. The Power of Infographics: Using Pictures to Communicate and Connect with Your Audience. Indianapolis, 2012. 189 р.
25.Tufte E. Visual Explanations: Images and Quantities, Evidence and Narrative. Cheshire: Graphic Press,1997. 156 p.
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