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Multimedia Design
Major: Design
Code of subject: 7.022.01.E.023
Credits: 4.00
Department: Design and Architecture Fundamentals
Lecturer: Shtets Viktor Oleksiyovych, Candidate of Art History, Associate Professor
Semester: 2 семестр
Mode of study: денна
Завдання: Integral competence - The ability to solve complex tasks and problems in the field of design or in the learning process, which involves conducting research and/or implementing innovations and is characterized by the uncertainty of conditions and requirements.
FCS 2.1. The ability to perform the work of a graphic designer of objects of various purposes, including polygraphic and outdoor advertising, signs of identification, orientation and navigation in urban, interior and multimedia spaces based on the formed creative concept.
FCS 2.3. The ability to develop the design of a multimedia space, including web design (interface graphics, identification signs on navigation, icons, advertising and campaign clips, short educational and popular films, computer games of various directions and genres) taking into account functional, technical, technological, ecological and aesthetic requirements.
FCS 2.5. Ability to perform the duties of an art director, organize and manage work in a group of graphic designers.
FCS 2.6. The ability to work as a junior researcher, to carry out scientific research in the field of philosophy, art history, visual culture, communication and design.
FCS 2.7. The ability to work as a design manager: to organize productive work on a group project using modern technical and software design tools, to carry out operations in the company's multimedia space, the Internet. Ability to conduct scientific work and write scientific articles and publish them in specialized publications of Ukraine
Learning outcomes: The goal of studying the educational discipline "Multimedia Design" is to acquire a set of knowledge, skills and abilities in the field of multimedia design, which will allow students to create interactive design works at a high professional level.
As a result of studying the academic discipline, the student should be able to demonstrate the following learning outcomes:
1. understand the purpose and place of the "Multimedia Design" course in the general system of professional training of a designer;
2. understand the specifics of using design tools and methods in the process of working with images, fonts, and sound.
3. know the professional terminology related to the work process in the field of multimedia;
4. know the methods of finding ideas and ways of their implementation regarding the project solution of multimedia design products;
5. know the trends and prospective directions of multimedia design;
6. to be able to analyze the essence of the task and choose the most optimal methods of solving it with the help of multimedia technologies.
PRNV2.1. At a high level, conduct pre-project research, based on the acquired knowledge of research theory and methodology, perform analog analysis and be able to use the obtained results in the design of visual communications.
PRNV2.3 To be an expert in the use of modern software and hardware tools, to use the knowledge and skills of working with professional computer support.
PRNV2.4. It is professional to apply a complex artistic and design approach to create a complete image of objects of visual communications.
PRNV2.6. Be able to build a virtual information model for a specific design object, as well as execute models for polygraphy and multimedia space at a high professional level.
KOM1. Ability to communicate, including oral and written communication in Ukrainian and foreign languages (English, German, Italian, French, Spanish);
KOM2. The ability to use a variety of methods, including modern information technologies, for effective communication at the professional and social levels.
AiB1. Ability to adapt to new situations and make appropriate decisions.
AiB2. The ability to realize the need for lifelong learning in order to deepen the acquired new professional knowledge.
AiB3. The ability to take responsibility for the work performed, to make decisions independently, to achieve the set goal in compliance with the requirements of professional ethics.
AiB4. The ability to popularize national and world cultural heritage, as well as to promote manifestations of patriotism, national self-awareness and ethno-cultural self-identification.
AiB5. The ability to form environmental consciousness and personal culture, to apply ecological principles in life and professional activity.
Required prior and related subjects: Prerequisites:
The main trends in the development of modern design
Light and color in design
Requirements:
Course project on the subject of the master's qualification thesis
Summary of the subject: The "Multimedia Design" course is designed for one semester of study and includes theoretical and practical parts, as well as independent work. The theoretical part of the course covers materials that highlight the key principles of multimedia design in the context of the issues and tasks of communicative design and object-spatial environment design, the theory of the formation of an interactive information space based on images, texts and infographic data, sound, video and visual effects. Today, multimedia technologies form a promising and popular direction of communicative design, which is based on the simultaneous use of various means of presenting information. The course involves studying a set of techniques, methods and ways of collecting, accumulating, processing, storing, transmitting and producing audiovisual, textual, graphic information in conditions of interactive interaction of the user with the information system. In the practical part of the course, methods and approaches to the use of graphic and typographical culture and computer technologies in design and planning are given; manifestation of functional features of the audio-visual series and methods of their presentation and compression; searching for an idea, forming a project proposal, working on a multimedia design object. Examples of multimedia presentations, applications, websites, games and other products that present information through a combination of different means of presentation, technology and figurative language are considered. Programs necessary for working with text, video, images and sound are studied. In the practical part of the course, methods and approaches to the use of font culture and computer technologies in design are set; revealing the functional features of the font, finding an idea, forming a sketch proposal, working on an original layout.
Опис: Topic 1. CONCEPTS AND TERMS IN THE FIELD OF MULTIMEDIA DESIGN. Hardware and software for creating, systematizing, viewing multimedia. Technical support. Players, codecs, conversion, video and audio editors, music creation, animation
DESIGN. Fields of use. Presentational, educational, aesthetic, cognitive, entertaining functions. Linear and interactive presentation. Animation. Games.
TOPIC 3. INTERACTIVITY IN MULTIMEDIA DESIGN. Main directions, styles, trends. Text design. "Interface" design (usability design). Interactive (dynamic) design. Combined design. K. Cloninger's classification. Punk design. Minimalism. Constructivism. Pop art. New wave. Deconstructivism.
TOPIC 4. COMMUNICATIVE POTENTIAL OF MULTIMEDIA DESIGN IN THE SPATIAL-OBJECT AND VIRTUAL ENVIRONMENT. The role and significance of visual communication design in a virtual and object-spatial environment. Peculiarities of artistic and compositional search in a multimedia project. use of means of spatial illusions, lighting, color, rhythm. Search for accents. Associations, imagery, abstraction, symbolism and visual metaphor. Background, accent, contrast, nuance, symmetry, asymmetry, rhythm, scale.
TOPIC 5. PRINCIPLES AND STAGES OF WORK ON A MULTIMEDIA PROJECT. Collection of theoretical base and referents. Formation of a common database. Creating a multimedia product using selected programs and graphic editors. Use of photography, graphics tablet and hand graphics, animation and sound.
Assessment methods and criteria: Determining the level of students' knowledge is carried out by the following control methods: survey (final), testing (current and final), control of the student's independent work. The assessment is a mandatory final form of control that allows you to assess the systematic assimilation of educational material from "Multimedia Design" and cannot be reduced to the level of current forms of control.
Критерії оцінювання результатів навчання: During the semester, a student can score up to 40 points (15 points – current control, 25 – for the performance of an individual research task). The maximum score is 60 points. To be admitted to the credit, a student must score at least 25 points based on the results of the current control. The semester grade is formed from the sum of the scored points.
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Adobe After Effects User Guide. URL: https://helpx.adobe.com/ua/aftereffects/user-guide.html
2. N. Bryzhachenko, Multimedia principle of forming an interactive object-spatial environment. Traditions and innovations in higher architectural and art education, 7–12
3. Opalev, M. L. (2010). Design of multimedia presentations: stylistic directions and means of forming visual and figurative language.
4. Pobizhenko, I. O. (2020). Multimedia design.
5. Chapman D., Chapman N. Digital technologies of multimedia. K.: Dialektika, 2006. 624 p.
6. Cairo A. The Functional Art: An introduction to information graphics and visualization (Voices That Matter). Berkeley: New Riders, 2012. 384 p.
7. Meggs P., Typographic Design: Form and Communication. - NY: Van Nostrand Reinhold, 1993. - 278 p.
8. Hollis R. Graphic Design. - London: Thames & Hudson world of art, 2001. - 232 p.
9. Mayer R., Moreno R. Cognitive Theory of Multimedia Learning: Implications for Design Principles. URL: https://www.researchgate.net/publication/248528255_A_Cognitive_Theory_of_Multi media_Learning_Implications_for_Design_Principles
10. Zelazny G. Say it with charts. URL: https://data.vk.edu.ee/PowerBI/Opikud/Zelazny%20Gen e%20Say%20It%20With%20Charts.pd
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