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Design
Major: Environment Design
Code of subject: 6.022.03.E.067
Credits: 4.00
Department: Design and Architecture Fundamentals
Lecturer: Melnyk Oksana Yaroslavivna, Candidate of Art History, Associate Professor
Semester: 7 семестр
Mode of study: денна
Завдання: The study of an academic discipline involves the formation and development of students' competencies:
Integral competence – The ability to solve complex specialized tasks and practical problems in the field of design, or in the learning process, which involves the application of certain design theories and methods and is characterized by the complexity and uncertainty of conditions.
Professional competences:
FCS2.1. The ability to conduct pre-project studies and analyze analogs of the design solution.
FCS2.2. Ability to develop several variants of conceptual solutions.
FCS2.3. Ability to design advertising products: design of sign systems for visual communications, packaging, printed products, outdoor advertising media.
FCS2.4. Ability to perform 2D and 3D models for printing and multimedia space.
Learning outcomes: As a result of studying the academic discipline, the student must be able to demonstrate the following program learning outcomes:
1. understand the purpose and place of the course "Design of printed publications" in the general system of professional training of a designer;
2. know the specifics of using design tools and methods in the process of designing a printed publication;
3. know the history of the book's development; classification of printed products, types of book publications;
4. know the basic principles and stages of book design; the main structural elements of the book, to understand their practical and architectural role in the structure of the publication; compositional means and their use in the book design process;
5. know the basic professional printing terms; methods of construction and execution of various types of layouts.
PRNV2.2. To take into account the needs of all categories of consumers when creating objects of visual communication.
PRNV2.3 Orient in a variety of modern software and hardware tools, use knowledge and skills of working with professional computer support.
PRNV2.4. Apply a complex artistic and design approach to create a holistic image of objects of visual communications.
PRNV2.5. Solve functional tasks taking into account the properties of materials and features of structural constructions, apply the latest technologies in the creation of a modern final product in the design of visual communications.
PRNV2.8. Apply the acquired knowledge and understanding of the subject field and the sphere of professional activity in practical situations, as well as during the presentation of finished projects.
KOM1. Ability to communicate, including oral and written communication in Ukrainian and foreign languages (English, German, Italian, French, Spanish);
KOM2. The ability to use a variety of methods, including modern information technologies, for effective communication at the professional and social levels.
AiV 1. Ability to adapt to new situations and make appropriate decisions.
AiV 2. The ability to realize the need for lifelong learning in order to deepen the acquired new professional knowledge.
AiV 3. The ability to take responsibility for the work performed, to make decisions independently, to achieve the set goal in compliance with the requirements of professional ethics.
AiV 4. Ability to popularize national and world cultural heritage, as well as to promote manifestations of patriotism, national self-awareness and ethno-cultural self-identification.
AIV 5. The ability to form environmental awareness and personal culture, to apply ecological principles in life and professional activity.
Required prior and related subjects: Prerequisites:
Technologies and materials in graphic design
Typography and fonts
Psychology of design
Advertising design and copywriting
Co-requisites:
Photography
Photography (PC)
Execution of bachelor's qualification work
Summary of the subject: In the process of studying the elective discipline "Design of printed publications" applicants for the first level of higher education - Bachelor of Environmental Design master the necessary amount of knowledge in the field of publishing design. In lectures students study historical aspects and current trends in the design of printed publications, study the typology and technical and design features of printed publications, the main ways of using compositional, graphic and typographic elements in the design of printed publications of various types. During practical classes students develop the ability to analyze finished printed products, determine the style of illustrated publications, compare the conceptual model and artistic system of finished publications, develop methods and organize their own creative project work. Studying the discipline will allow students to understand the role of the designer in the publishing process, learn the basic concepts and methods of working on the design of the publication, to master professional terminology.
Опис: TOPIC 1. DESIGN OF PRINTED PUBLICATIONS. HISTORICAL ASPECTS AND PERSPECTIVES OF DEVELOPMENT.
1.1. Content, purpose of the course, subject and scientific basis of its study. Familiarization with the structure of lectures and practical classes. General concepts about book and printed publications.
1.2. The genesis of the development of the book form and technical methods of information transmission.
TOPIC 2. FORMS AND TYPES OF PRINTED PUBLICATIONS
2.1. Classification of printed publications by material structure
2.2. Classification of printed publications according to specific qualities
TOPIC 3. TYPICAL ELEMENTS OF THE BOOK. THEIR ORGANIZATION AND GENERAL PUBLICATION DESIGN
3.1. Compositional means and their use in book design
3.2. Construction of a book block
3.3. Elements of the external design of the publication
3.4. Elements of the internal design of the publication and the order of their arrangement during editing
TOPIC 4. ORGANIZATION AND COVERAGE OF TEXT MATERIAL IN THE BOOK EDITION
4.1. Main and additional text. Requirements for editing.
4.2. Compositional construction of poetic and dramatic text
4.3. Compositional solution of formulaic and tabular texts
4.4. Requirements for the text material of the future edition
Lecture 5. ARCHITECTONICS OF THE PRINTED EDITION AND ITS DISCLOSURE IN THE HEADING SYSTEM
5.1. The architecture of a literary work and its influence on the compositional structure of a book publication. Classification in the book
5.2. Subordination of headings in the printed edition. Variants of the design of rubrics of different levels.
TOPIC 6. COMPOSITION ORGANIZATION OF THE ILLUSTRATIVE SERIES
6.1. Types of illustrations and their functions in a book publication. Illustration layout options. Requirements for the illustrative material of the future edition
6.2. Styles and techniques of illustration.
SUBJECT 7. PUBLICATION FORMAT. COMPOSITION PAGE FORMAT
7.1. Proportions of book formats
7.2. Standard formats of books and their application
7.3. Layout page format and fields
TOPIC 8. CHILDREN'S BOOK. TYPES, FUNCTIONS, MEANS OF ARTISTIC EXPRESSION
8.1. The specifics of publications for children.
8.2. Basic requirements for font, graphic and polygraphic design of publications for children
8.3. Classification of book game publications
Assessment methods and criteria: Current control: conducting a selective oral survey at lectures and practical classes, assessing activity in classes, checking practical tasks, evaluating the student's presentation-speech, participation in the discussion. The grade is the sum of the points scored by the student for the current work during the semester. Final control: test control, exam.
Критерії оцінювання результатів навчання: Current control - 40 points, final test - 60 points
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Book design. Lecture notes for students of the Institute of Architecture, specialty 7.02020701 (8.02020701) "Design". - Lviv: Publishing House of the Department of Design and Fundamentals of Architecture, 2014. - 110 p.
2. Design of a book edition. Methodical instructions / Incl. O. Melnyk, V. Shtets. - Lviv, Publishing House of the Department of Design and Fundamentals of Architecture, 2018. - 32 p.
Recommended Books
Basic
1. Bolkhovitinova C. Composition of publications: Features of the design of various types of publications: Textbook / Ed. SM Bolkhovitinova. M .: Izd-vo MGUP, 2000. - 166 s. Access mode: [http://www.hi-edu.ru/e-books/xbook095/01/about.htm].
2. Bukovetskaya O. We are preparing to print a magazine, book, booklet, business card. - M .: "NT-Press", 2005. - 303 p.
3. Volkov N. Course of layout and layout. 2005. Format pdf. Access mode: [http://www.uapp.net/netcat_files/460_4.PDF]
4. Bukovetskaya O. Text design: fonts, effects, color / OA Буковецкая. - M .: DMK Press, 2000. - 304 p. - (in Russian).
5. Bulgakov F. Illustrated history of printing and typographic art. SPb .: Izd-vo Suvorina, 1889. - 364 s. - (in Russian).
6. Valuenko B. Architecture of the book / BV Valuenko. - Kyiv: "Art", 1976. - (Ukrainian).
7. Gerchuk Y. History of graphics and art of the book. - М .: Аспект Пресс, 2000. - 320 с.
8. Gilenson P. Handbook of technical editor / P.G. Gilenson. - M., 1978. Goncharova N. Composition and architecture of the book / N. Goncharova. - M., 1977 ..
9. Ivanov S. Fundamentals of the composition of the publication. - К .: НМК ВО, 1991. - 64 с
10. Kerzhentsev PM Gazeta: Organization and technique of newspaper business / P.M. Kerzhentsev. - M .: Krasnaya nov, 1923. - 160 p. - (in Russian).
11. Lazarevsky I. Polygraphy guide for artist, author, editor / I. Lazarevsky. - M., 1946. - (Russian language).
12. Pakhomov VV Book art / VV Pakhomov. - М .: Искусство, 1962. - 432 с. - (in Russian).
13. Ruder E. Typography / E. Ruder. - Per. with him. - М .: Книга, 1982. - 286 с. - (in Russian).
14. Sava B.I. Fundamentals of book creation techniques. Teaching manual. Lviv: Kamenyar, 2000. - 136 p.
15. Chihold J. The appearance of the book. М .: Книга, 1985. - 240 с.
16. Helbert A. Network. Modular system of design and production of newspapers, magazines, books. - М .: Книга, 1984. - 106 с.
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to obtain higher education. Inclusive educational services are provided by the Service of accessibility to learning opportunities "Without restrictions", the purpose of which is to provide permanent individual support for the educational process of students with disabilities and chronic diseases. An important tool for the implementation of the inclusive educational policy at the University is the Program for improving the qualifications of scientific and pedagogical workers and educational and support staff in the field of social inclusion and inclusive education. Contact at:
St. Karpinsky, 2/4, 1st floor, room 112
E-mail: nolimits@lpnu.ua
Websites: https://lpnu.ua/nolimits https://lpnu.ua/integration
Академічна доброчесність: The policy regarding the academic integrity of the participants of the educational process is formed on the basis of compliance with the principles of academic integrity, taking into account the norms "Regulations on academic integrity at the Lviv Polytechnic National University" (approved by the academic council of the university on June 20, 2017, protocol No. 35).
Design (курсовий проєкт)
Major: Environment Design
Code of subject: 6.022.03.E.069
Credits: 3.00
Department: Design and Architecture Fundamentals
Lecturer: Melnyk Oksana Yaroslavivna, Candidate of Art History, Associate Professor
Semester: 7 семестр
Mode of study: денна
Завдання: The study of an academic discipline involves the formation and development of students' competencies:
Integral competence – The ability to solve complex specialized tasks and practical problems in the field of design, or in the learning process, which involves the application of certain design theories and methods and is characterized by the complexity and uncertainty of conditions.
Professional competences:
2.1. The ability to conduct pre-project studies and analyze analogs of the design solution.
2.2. Ability to develop several variants of conceptual solutions.
2.3. Ability to design advertising products: design of sign systems for visual communications, packaging, printed products, outdoor advertising media.
2.4. Ability to perform 2D and 3D models for printing and multimedia space.
Learning outcomes: PRNV 2.2. To take into account the needs of all categories of consumers when creating objects of visual communication.
PRNV 2.3 Orientate yourself in a variety of modern software and hardware tools, use knowledge and skills of working with professional computer support.
PRNV 2.4. Apply a complex artistic and design approach to create a holistic image of objects of visual communications.
PRNV 2.5. Solve functional tasks taking into account the properties of materials and features of structural constructions, apply the latest technologies in the creation of a modern final product in the design of visual communications.
PRNV 2.8. Apply the acquired knowledge and understanding of the subject field and the sphere of professional activity in practical situations, as well as during the presentation of finished projects.
KOM1. Ability to communicate, including oral and written communication in Ukrainian and foreign languages (English, German, Italian, French, Spanish);
KOM2. The ability to use a variety of methods, including modern information technologies, for effective communication at the professional and social levels.
AiV 1. Ability to adapt to new situations and make appropriate decisions.
AiV 2. The ability to realize the need for lifelong learning in order to deepen the acquired new professional knowledge.
AiV 3. The ability to take responsibility for the work performed, to make decisions independently, to achieve the set goal in compliance with the requirements of professional ethics.
AiV 4. Ability to popularize national and world cultural heritage, as well as to promote manifestations of patriotism, national self-awareness and ethno-cultural self-identification.
AIV 5. The ability to form environmental awareness and personal culture, to apply ecological principles in life and professional activity.
Required prior and related subjects: Prerequisites:
Technologies and materials in graphic design (CP)
Advertising design and copywriting (KP)
Co-requisites:
Design of printed publications
Execution of bachelor's qualification work
Photography
Summary of the subject: In the process of studying the elective discipline "Design of printed publications (CP)" applicants for the first level of higher education - Bachelor of Environmental Design master the necessary amount of knowledge in the field of publishing design. During practical classes students develop the ability to analyze finished printed products, determine the style of illustrated publications, compare the conceptual model and artistic system of finished publications, develop methods and organize their own creative project work. Studying the discipline will allow the student to understand the role of the designer in the publishing process, to learn the basic concepts and methods of working on the design of the publication, to master professional terminology. Practical complex work on the course project will allow to methodically study the main approaches and stages of project work - from analysis of finished publications to search for ideas, formulation of the concept of the publication, work on the sketch part of the project and general composition, work on illustrations, creation of original layout and preparation for publication. , the formation of advertising support. The course project sets one of the areas for diploma design.
Опис: SUBJECT 1. Introduction to the course. Purpose and objectives of the course. Program learning outcomes. Familiarization with the structure of classes and the subject of the course project:
1. Design of a toy book - publication for children 3-6 years old (emphasis on construction and materials, method of presenting material, typesetting, illustrations, general composition).
2. Design of a printed children's publication for preschool and primary school age.
3. Design of a work of art.
4. Artbook design – a book publication with its own author's concept and original design solution.
5. Design of the author's illustrative tourist guide.
Task. Review and analysis of publications. Collection of material in scientific literature and Internet resources.
TOPIC 2. Classification of printed publications. Structural elements of the book.
Task. Analysis of ready-made developments and selection of optimal ones. Analysis of references and concepts of finished publications. Conceptual search and sketching on various topics, search for the optimal idea for the project.
SUBJECT 3. Publication format. Proportions. Expediency of using formats in different types of publications.
Task. Formation of the design idea of the publication. Working with text, structuring information, forming a sketch-by-turn layout (lineart). Work with the content and structure of the compositional plane of spreads.
TOPIC 4. Font design in the publication. Classification. Title and text fonts. Font as an element of composition.
Discussion of selected topics. Choice of publication design and format. Modular grid.
Task. Work with book classification. Selection of fonts (main, additional, title); test prints.
TOPIC 5. Plan of the work and direction of the illustrative series.
Task. General composite sketching of spreads. Visual and content accents, the scenario of perception of the work.
TOPIC 6. Illustrative material in the printed edition. Types of illustrations. Hand drawn, digital, photo illustration.
Task. Visual material in the printed edition. Review of analogues. Graphic elements and illustration in publications of various types. Styles and techniques of illustrations. Work with author's graphics. Sketching using color. Demonstration of author's techniques.
TOPIC 7. Composition of the spread. System of typography, graphics, auxiliary elements.
Task. Detailed sketching of spreads.
TOPIC 8. Character and environment in the composition of the illustration.
Task. Brief on the characters of the work, sketching and selection of characters. Formation of plot illustrative compositions with the author's presentation of the environment.
TOPIC 9. Continuation of work with the character and the environment.
Task. Elaboration, drawing of selected characters, search for characteristic poses, character, facial expressions, attributes. Environment details. Expression of style and image.
TOPIC 10. Color, texture, style, visual effects of the illustrative series.
Task. Execution of original illustrations for the work in the author's technique.
TOPIC 11. Elements of the external design of the publication. Cover, endpaper, dust jacket, cuff.
Task. Make a layout of the cover, title page, title page, the structure of which includes the title (font composition) and a realistic or abstract image (graphics). Work on endpapers.
SUBJECT 12. Book advertising.
Task. Use the form, color, font, graphic image, ornamental decoration to depict the main idea, mood of a literary or popular scientific work, a sketch solution for an advertising and informational poster and animation for social networks.
SUBJECT 13. Publication layout in special layout programs.
Task. Digitization of illustrations. Formation of the final digital layout and preparation for printing.
SUBJECT 14. Source data of the publication.
Task. Formation of output data of the publication. Forming an analytical note for the project.
Assessment methods and criteria: The assessment is a mandatory final form of control, which makes it possible to evaluate the systematic and not fragmentary assimilation of educational material from the academic discipline. This is a form of final control, which consists in evaluating the results of the students' performance of the course project.
Критерії оцінювання результатів навчання: Current control - 30 points, course project - 70 points
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Book design. Lecture notes for students of the Institute of Architecture, specialty 7.02020701 (8.02020701) "Design". - Lviv: Publishing House of the Department of Design and Fundamentals of Architecture, 2014. - 110 p.
2. Design of a book edition. Methodical instructions / Incl. O. Melnyk, V. Shtets. - Lviv, Publishing House of the Department of Design and Fundamentals of Architecture, 2018. - 32 p.
Recommended Books
Basic
1. Bolkhovitinova C. Composition of publications: Features of the design of various types of publications: Textbook / Ed. SM Bolkhovitinova. M .: Izd-vo MGUP, 2000. - 166 s. Access mode: [http://www.hi-edu.ru/e-books/xbook095/01/about.htm].
2. Bukovetskaya O. We are preparing to print a magazine, book, booklet, business card. - M .: "NT-Press", 2005. - 303 p.
3. Volkov N. Course of layout and layout. 2005. Format pdf. Access mode: [http://www.uapp.net/netcat_files/460_4.PDF]
4. Bukovetskaya O. Text design: fonts, effects, color / OA Буковецкая. - M .: DMK Press, 2000. - 304 p. - (in Russian).
5. Bulgakov F. Illustrated history of printing and typographic art. SPb .: Izd-vo Suvorina, 1889. - 364 s. - (in Russian).
6. Valuenko B. Architecture of the book / BV Valuenko. - Kyiv: "Art", 1976. - (Ukrainian).
7. Gerchuk Y. History of graphics and art of the book. - М .: Аспект Пресс, 2000. - 320 с.
8. Gilenson P. Handbook of technical editor / P.G. Gilenson. - M., 1978. Goncharova N. Composition and architecture of the book / N. Goncharova. - M., 1977 ..
9. Ivanov S. Fundamentals of the composition of the publication. - К .: НМК ВО, 1991. - 64 с
10. Kerzhentsev PM Gazeta: Organization and technique of newspaper business / P.M. Kerzhentsev. - M .: Krasnaya nov, 1923. - 160 p. - (in Russian).
11. Lazarevsky I. Polygraphy guide for artist, author, editor / I. Lazarevsky. - M., 1946. - (Russian language).
12. Pakhomov VV Book art / VV Pakhomov. - М .: Искусство, 1962. - 432 с. - (in Russian).
13. Ruder E. Typography / E. Ruder. - Per. with him. - М .: Книга, 1982. - 286 с. - (in Russian).
14. Sava B.I. Fundamentals of book creation techniques. Teaching manual. Lviv: Kamenyar, 2000. - 136 p.
15. Chihold J. The appearance of the book. М .: Книга, 1985. - 240 с.
16. Helbert A. Network. Modular system of design and production of newspapers, magazines, books. - М .: Книга, 1984. - 106 с.
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to obtain higher education. Inclusive educational services are provided by the Service of accessibility to learning opportunities "Without restrictions", the purpose of which is to provide permanent individual support for the educational process of students with disabilities and chronic diseases. An important tool for the implementation of the inclusive educational policy at the University is the Program for improving the qualifications of scientific and pedagogical workers and educational and support staff in the field of social inclusion and inclusive education. Contact at:
St. Karpinsky, 2/4, 1st floor, room 112
E-mail: nolimits@lpnu.ua
Websites: https://lpnu.ua/nolimits https://lpnu.ua/integration
Академічна доброчесність: The policy regarding the academic integrity of the participants of the educational process is formed on the basis of compliance with the principles of academic integrity, taking into account the norms "Regulations on academic integrity at the Lviv Polytechnic National University" (approved by the academic council of the university on June 20, 2017, protocol No. 35).