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Technologies and Materials in Design
Major: Environment Design
Code of subject: 6.022.03.E.059
Credits: 3.00
Department: Design and Architecture Fundamentals
Lecturer: Shtets Victor Оleksііоvуch Candidate of Art History, Associate Professor
Semester: 4 семестр
Mode of study: денна
Завдання: Integral competence is the ability to solve complex specialized tasks and practical problems in the field of design, or in the learning process, which involves the application of certain design theories and methods and is characterized by the complexity and uncertainty of conditions.
Professional competences:
FCS2.2. Ability to develop several variants of conceptual solutions.
FCS2.3. Ability to design advertising products: design of sign systems for visual communications, packaging, printed products, outdoor advertising media.
FCS 2.5 The ability to take into account the needs of all categories of consumers and apply a comprehensive design approach when creating objects of visual communication.
Learning outcomes: The learning outcomes of this discipline detail the following program outcomes
teaching:
PRNV 2.1. Understand the importance and meaning of pre-project research, analog analysis and be able to use the obtained results in the design of visual communications.
PRNV 2.2. To take into account the needs of all categories of consumers when creating objects of visual communication.
PRNV 2.4. Apply a complex artistic and design approach to create a holistic image of objects of visual communications.
PRNV 2.5. Solve functional tasks taking into account the properties of materials and features of structural constructions, apply the latest technologies in the creation of a modern final product in the design of visual communications.
KOM1. Ability to communicate, including oral and written communication in Ukrainian and foreign languages (English, German, Italian, French, Spanish);
KOM2. The ability to use a variety of methods, including modern information technologies, for effective communication at the professional and social levels.
AiV 1. Ability to adapt to new situations and make appropriate decisions.
AiV 2. The ability to realize the need for lifelong learning in order to deepen the acquired new professional knowledge.
AiV 3. The ability to take responsibility for the work performed, to make decisions independently, to achieve the set goal in compliance with the requirements of professional ethics.
AiV 4. Ability to popularize national and world cultural heritage, as well as to promote manifestations of patriotism, national self-awareness and ethno-cultural self-identification.
AIV 5. The ability to form environmental awareness and personal culture, to apply ecological principles in life and professional activity.
Required prior and related subjects: Prerequisites:
Interactive design
Fundamentals of design and computer graphics (CP)
Co-requisites:
Technologies and materials in graphic design (CP)
Web design
Design of printed publications
Summary of the subject:
In the process of studying the elective discipline "Technologies and materials in graphic design" applicants for the first level of higher education - Bachelor of Environmental Design master the necessary amount of knowledge in the field of materials science in graphic design. The course is designed for one semester of study and covers 90 hours, in particular, 45 hours. practical classes and 45 hours. independent work. Students study the properties and applications of printing materials - paper, inks, printing plates, etc., study the typology and technical and design features of printing products, the main ways of using compositional, graphic and typographic elements and typographic elements in the design of printing products of different types. machines in specialized programs. Studying the discipline will allow the student to understand the role of technologies and materials in graphic design and to apply the acquired knowledge in practice.
Опис: Lectures are not provided. Practical training. The purpose of the practical classes is to teach students to practically apply the acquired theoretical knowledge in the field of technologies and materials in graphic design, to acquaint the student with practical work, typesetting and preparation for printing printed products.
1. The theoretical part. Introduction to the course. Purpose and objectives of the course. Familiarization with the structure of classes and the subject of practical tasks. Review and analysis of various types of printed publishing products.
The practical part. General overview of programs for editing texts and working with images. Getting to know the interface and basic functions.
2. Theoretical part. Publishing design and printing. Historical aspects of development. The genesis of the development of printing. The current state and prospects for the development of the publishing business.
3. Theoretical part.
Printing materials. Paper, characteristics, properties, features of use. Standards of polygraphic formats.
4. Theoretical part. Paint and color in graphic design and printing. Printing ink. Classification, properties. Color systems.
5. Theoretical part.
Modern types of printing. Forms for various types of printing. Form materials.
6. Theoretical part.
Binding materials. Covering materials. Materials for binding and strengthening printing products. Films, varnishing, lamination.
7. Theoretical part. Materials for printing devices of computerized systems.
The practical part.
Analysis of materials of ready printed publications. Continuation of studying work in typesetting editors.
8. Theoretical part. Classification of publishing printing products by material structure and specific qualities.
9. Theoretical part. Typical elements of paper and book publications, their organization and general design
10. Theoretical part.
Organization and editing of text material. The architecture of the printed edition and its disclosure in the system of headings. Modular grid.
11. Practical part.
Final graphic work. Formation of the concept, layout and preparation for printing of a sheet newspaper edition. Analysis of student works and published periodicals from the point of view of general design, appropriateness of the audience, readability, comprehensibility and logic of presentation of materials, advertising, expediency of using graphic and typographical means and materials.
12. Task No. 4 (continued).
Formation of the topic and name of the newspaper publication, collection of literature, materials, references. Definition of the general publishing concept. Work on graphic materials. Edition cap design, options for seasons and holidays.
13. Task No. 4 (continued).
14. Task No. 4 (continued).
15. Task No. 4 (continued).
Preparation of the task for defense, discussion, presentation. Requirements for the layout: 2 sheets of A3 format (8 pages of the newspaper publication after folding; availability of a hierarchy of headings, column elements, graphic and advertising material, source data for the publication. Validity of the typefaces used, graphics, printing in 1-2 colors).
Assessment methods and criteria: During the semester, a student can score 50 points for four tasks and 50 points for the examination control for passing test questions in the VNS of Lviv Polytechnic.
Критерії оцінювання результатів навчання: Current control - 50 points, final control - 50 points
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: 1. Technologies and materials in graphic design. Electronic educational and methodical complex.
2. Shtets VO Fundamentals of printing technology. Electronic educational and methodical complex, registered in the VNS NU "Lviv Polytechnic" Location address: Moodle2.1 +; // http: // http://vns.lp.edu.ua/course/view.php?id=12936. Number and date of registration: Е41-205-28 / 2015 dated 01.12.2015
3. Shtets VO Fundamentals of printing technology. Lecture notes. Lviv: Publishing House of the Department of Design and Fundamentals of Architecture, 2018. - 110 p. Registration number 8541 dated January 29, 2019
4. Design of a book edition. Methodical instructions / Incl. O. Melnyk, V. Shtets. - Lviv, Publishing House of the Department of Design and Fundamentals of Architecture, 2018. - 32 p.
Recommended literature
Basic
1. Adobe InDesign CS: official. textbook course / [trans. with English Klimovich A., Gorlach A.]. - М .: издво ТРИУМФ, 2005. - 448с. ill. - (Official training course).
2. Blatner D. QuarkPress 5. The art of prepress. DiaSoft, 2002. 912 p.
3. Bozhko A. Adobe FrameMaker. Complex layout. Series For designers. DMK, 2000.
4. Bukovetskaya O. Text design: Font, effects, color. 2nd ed., Ed. M, 2000. 304 p.
5. Zhidetsky Y. Polygraphic materials science. Lviv, 2000.– 222 p.
6. Valuenko B. Exterior design of printed publications: Methods of compositional connection of font and image // Printing. 1999. № 3. pp. 12-13. 6. Valueenko B. The specifics of the design of book frames. Kyiv, 1990. 48 p
7. Bolkhovitinova C. Composition of publications: Features of the design of various types of publications: Textbook / Ed. SM Bolkhovitinova. M .: Izd-vo MGUP, 2000. - 166 s. Access mode: [http://www.hi-edu.ru/e-books/xbook095/01/about.htm].
8. Bukovetskaya O. We are preparing to print a magazine, book, booklet, business card. - M .: "NT-Press", 2005. - 303 p.
9. Volkov N. Course of layout and layout. 2005. Format pdf. Access mode: [http://www.uapp.net/netcat_files/460_4.PDF]
10. Bukovetskaya O. Text design: fonts, effects, color / OA Буковецкая. - M .: DMK Press, 2000. - 304 p. - (in Russian).
11. Bulgakov F. Illustrated history of printing and typographic art. St. Petersburg: Suvorin Publishing House, 1889. - 364 p. - (in Russian).
12. Valuenko B. Architecture of the book / BV Valuenko. - Kyiv: "Art", 1976. - (Ukrainian).
13. Gerchuk Yu. History of graphics and art books. - М .: Аспект Пресс, 2000. - 320 с.
14. Gilenson P. Handbook of Technical Editor. M., 1978.
15. Goncharova N. Composition and architecture of the book. M., 1977
16. Sava B. Fundamentals of book creation techniques. Teaching manual. Lviv: Kamenyar, 2000. - 136 p.
17. Timoshik M. Book for author, editor, publisher. Kyiv, 2005. Practical manual.
18. Tkachenko V., Chebotaryova I., Kirichok P., Grigorova Z. Encyclopedia of Publishing. Kharkiv "Flag", 2008.
19. Flat D. Properties of paper. 3rd bridle, reworked. And extra. M., 1986.– 680 p.
20. Flate D.M. Paper technology. M., 1988. - 440 p.
Auxiliary
1. Ivanov SI Fundamentals of the composition of the publication. - К .: НМК ВО, 1991. - 64 с
2. Kerzhentsev P. Newspaper: Organization and technique of newspaper business M .: Krasnaya Nov, 1923. - 160 p. - (in Russian).
3. Pakhomov V. Book art. M .: Iskusstvo, 1962. - 432 s. - (in Russian).
4. Ruder E. Typography. - Per. with him. - М .: Книга, 1982. - 286 с. - (in Russian).
5. Chihold J. The appearance of the book. М .: Книга, 1985. - 240 с.
6. Helbert A. Network. Modular system of design and production of newspapers, magazines, books. - М .: Книга, 1984. - 106 с.
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to obtain higher education. Inclusive educational services are provided by the Service of accessibility to learning opportunities "Without restrictions", the purpose of which is to provide permanent individual support for the educational process of students with disabilities and chronic diseases. An important tool for the implementation of the inclusive educational policy at the University is the Program for improving the qualifications of scientific and pedagogical workers and educational and support staff in the field of social inclusion and inclusive education. Contact at:
St. Karpinsky, 2/4, 1st floor, room 112
E-mail: nolimits@lpnu.ua
Websites: https://lpnu.ua/nolimits https://lpnu.ua/integration
Академічна доброчесність: The policy regarding the academic integrity of participants in the educational process is formed on the basis of compliance with the principles of academic integrity, taking into account the norms "Regulations on academic integrity at the Lviv Polytechnic National University" (approved by the academic council of the university on June 20, 2017, protocol No. 35)
Technologies and Materials in Design (курсовий проєкт)
Major: Environment Design
Code of subject: 6.022.03.E.060
Credits: 3.00
Department: Design and Architecture Fundamentals
Lecturer: Dubova-Strashevska Marianna Yuriyivna
Kyselenko Maria Olexandrivna
Kvasnytsia Roksoliana Bogdanіvna
Halyshych Ruslan Yaroslavovych
Semester: 4 семестр
Mode of study: денна
Завдання: Tasks of the academic discipline.
The study of an academic discipline involves the formation and development of students' competencies.
INT. The ability to solve complex specialized tasks and practical problems in the field of design, to identify structural and functional connections based on an integrated artistic and design approach.
Professional competences of a professional direction:
FCS 2.2 Ability to perform two-dimensional and three-dimensional sketches for polygraphy and multimedia space.
FCS 2.3 Ability to present your design solution.
FCS 2.4 Ability to perform two-dimensional and three-dimensional models for polygraphy and multimedia space.
FCS 2.5 The ability to take into account the needs of all categories of consumers and apply a comprehensive design approach when creating objects of visual communication.
Learning outcomes: As a result of studying the discipline, the student must be able to demonstrate the following learning outcomes:
1. understand the purpose and place of the course in the general system of professional training of the designer;
2. understand the specifics of the application of design tools and methods in the design process; take into account in the project activities the mechanisms of product perception, graphic design, form;
3. know such categories of designer's design activities as: design image, font image, image form, professional terminology used in the design process;
4. know the basic categories, methods, rules of graphic design in project activities;
5. know the method of design development of the form of packaging;
6. be able to independently conduct pre-project analysis (analysis of analogues and collection of information on the topic of the task);
7. be able to work with patterns, fonts, collages, gain skills in advertising photography of goods, work with paper plastic, master the skills of packaging design;
8. be able to design the packaging of goods taking into account the peculiarities of the visual perception of shape and color by man, the requirements and standards of technical and printing processes and the requirements of material and structural processes;
The learning outcomes of this discipline detail the following program learning outcomes:
PRNV2.1. Understand the importance and meaning of pre-project research, analog analysis and be able to use the obtained results in the design of visual communications. PRNV2.2. To take into account the needs of all categories of consumers when creating objects of visual communication.
PRNV2.4. Apply a complex artistic and design approach to create a holistic image of objects of visual communications.
PRNV2.5. Solve functional tasks taking into account the properties of materials and features of structural constructions, apply the latest technologies in the creation of a modern final product in the design of visual communications.
Communication:
KOM 1. Ability to communicate, including oral and written communication in Ukrainian and foreign languages (English, German, Italian, French, Spanish);
KOM 2. The ability to use various methods, including modern information technologies, for effective communication at the professional and social levels.
Autonomy and responsibility:
AiV 1. To observe moral and ethical norms, principles and rules of behavior in modern society.
AiV 2. Interpret form-forming means of design as a reflection of historical, socio-cultural, economic and technological stages of the development of society, comprehensively determine their functional and aesthetic specificity in the communicative space.
AIV 3. To have professional terminology, theory and design methodology.
AiV 4. Understand the important role of Ukrainian etio-artistic traditions in stylistic solutions of design objects, as well as take into account the specifics of ethnodesign in the context of cultural practices.
AiV 5. To popularize the possessions of the national and world cultural heritage, as well as to promote manifestations of patriotism.
Required prior and related subjects: Previous disciplines:
- Basics of design and computer graphics
Related and the following disciplines:
- Technologies and materials in graphic design
- Advertising design and copywriting (KP)
- Design of printed publications (PC)
- Conceptual design (CP)
Summary of the subject: The course "Technologies and materials in graphic design (CP)" is considered as one of the components of the complex of professional training and is designed for one semester of study and covers hours in the IV semester.
The discipline is based on auxiliary topics of theoretical and practical provisions, revealing the basic laws of the design process in packaging design and advertising.
The educational process consists of two blocks: I block - current tasks on technologies and means in graphic design, which keep the direction in the field of packaging design; The second block is devoted to the basics of advertising design, introduces students to the method of bringing goods to market through graphic design of advertising, and its main components.
The study of the proposed course requires students to be creative, focused on independent search for ideas and foundations of original strategies for specific practical tasks in the field of advertising, visual communications, packaging design and requires them to develop additional visual information and literature.
Опис: Block I. Getting to know the basics of packaging design. The history of packaging in a global context.
Familiarization with the structure of the discipline, the skills that students will acquire in the process of studying and the requirements for submitting graphic works.
Patterns in graphic design. The "mark-making" technique. Digitization of handicrafts and work with patterns.
Task #1. Development of a series of patterns from a simple graphic module, spots.
Photograph of the product. Graphic solution of the product. Photography of advertising objects, on the chosen topic. Compositional presentation of goods, contrast, nuance, rhythm, accents, colors. Light and shadow, color, as the main means of expressing an advertising image.
Task #2. Photos of products/goods. (English Product Photography)
Stamps in graphic design. The history of stamps in packaging design.
Task #3. Stamp. Pattern and single composition from a stamp (Stamp design)
Font compositions of advertising slogans. Detailed development of the corporate slogan. Types of slogans. Literary formation of advertising slogans. Logical and psychological aspects. Layout of text blocks, headings and subheadings.
Task #4. Copying the font combination according to the provided sample using your own photo.
Collage in advertising design. Creating your own library of images, colored paper, textures for longer use in collage art. Handmade embroidery. Working with collage in computer programs.
Task #5. Collage. Development of a thematic collage using manual and digital graphics. layout of the text supplement.
Font block as a work of art. Font poster.
Task No. 6. Development of font composition/ font collage/ font block for a certain product (eng. type packaging design)
Paper plastic in graphic design and in the design of printing products and packaging.
Task #7. Paper plastic. Designing a three-dimensional composition from paper, photographing the work, submission.
Packaging design. Familiarity with the field of packaging design. Types of packaging.
Task #8. Execution of PACKAGING according to a ready-made sample using your own pattern (from task #1).
Design of a set or a series of packages according to the selected topic (product)
Design development:
- sketch and volumetric-spatial search for the design and graphic design of a set of packages
- development of the prototype layout.
- photofixation of the series.
Brandbook design.
Assessment methods and criteria: The student's work is assessed both at the level of performance of current tasks and the whole project. Current control is carried out during training and makes it possible to determine the degree of formation of knowledge, skills, abilities of students, in addition, stimulates the responsibility of students to prepare for each lesson.
Критерії оцінювання результатів навчання: During the semester, a student can score up to 50 points (current assignments) for a course project, the maximum number of points is 50. To be admitted to the course project, the student is not required to pass current assignments.
Current assignments are assessed at 6 points depending on the difficulty and are passed during the semester. The course project is evaluated as the sum of the components of the project.
Порядок та критерії виставляння балів та оцінок: 100–88 points – (“excellent”) is awarded for a high level of knowledge (some inaccuracies are allowed) of the educational material of the component contained in the main and additional recommended literary sources, the ability to analyze the phenomena being studied in their interrelationship and development, clearly, succinctly, logically, consistently answer the questions, the ability to apply theoretical provisions when solving practical problems; 87–71 points – (“good”) is awarded for a generally correct understanding of the educational material of the component, including calculations, reasoned answers to the questions posed, which, however, contain certain (insignificant) shortcomings, for the ability to apply theoretical provisions when solving practical tasks; 70 – 50 points – (“satisfactory”) awarded for weak knowledge of the component’s educational material, inaccurate or poorly reasoned answers, with a violation of the sequence of presentation, for weak application of theoretical provisions when solving practical problems; 49-26 points - ("not certified" with the possibility of retaking the semester control) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to apply theoretical provisions when solving practical problems; 25-00 points - ("unsatisfactory" with mandatory re-study) is awarded for ignorance of a significant part of the educational material of the component, significant errors in answering questions, inability to navigate when solving practical problems, ignorance of the main fundamental provisions.
Recommended books: Educational and methodological support
Advertising design: Methodical instructions for the course "Advertising design" for master's students of the V course of the specialty 022 "Design" specialization 02 "Graphic design" / Incl.: Incl.: A.P. Pavliv, H.S. Boyko, R.Ya. Halyshich, R.B. Kvasnytsia, V.R. Radomska, I.Yu. Buchkovska, M.Yu. Dubova-Strashevska - Lviv: Publishing House of the National University "Lviv Polytechnic", 2017. - 10 p.
List of authors dealing with design issues.
Pobedyn V. A., Verkman D. K., Kraft Z., Mentatov V. V., Utevska F. I., Mokshantsev. R.I., Kotler.F., Eisenberg. M.N., Romat V.E., Pocheptsov. H. G., Fiske J., Eco U. A., Morozova I., Minaev G., Ramat E. V., Lesnyak V.
Basic literature:
1. Pobedyn V. A. Signs in graphic design. - Kharkiv: Ranok Vesta, 2001.
2. Kraft Z. Security mark. - Berlin, 1970.
3. Utevska FI. Immortal signs. - K.: Veselka, 1981.
4. Jackson, Paul. Complete pleats. Pleating Techniques for Fashion, Architecture and Design. - Laurence King Publishing, 2015, 304p.
5. Jackson, Paul. Structural packaging. Design your own boxes and 3-D forms - Laurence King Publishing, 2012, 128p.
6. Jackson, Paul. Structural packaging. Cut and Fold Techniques for Pop-Up Designs - Laurence King Publishing, 2014, 128p.
7. Jackson, Paul. Structural packaging. Folding Techniques for Designers: From Sheet to Form
- Laurence King Publishing, 2011, 224p.
8. Julius Wiedemann The Package Design Book. - Taschen, 2017, 672p.
9. Ellicott, Candace. Packaging essentials: 100 principles for package design / Candace Ellicott and Sarah Roncarelli. - Rockport Publishers, 2010, 466
10. Klimchuk, Marianne R., Krasovec, Sandra A. Packaging Design: Successful Product Branding From Concept to Shelf 2nd Edition. – Wiley, 2013, 505 p.
11. Lupton, Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students. - Princeton Architectural Press, 2014, 224p.
12. Hembree, Ryan. The Complete Graphic Designer: A Guide to Understanding Graphics and Visual Communication. - Rockport Pub, 2006, 192p.
13. Website https://packageinspiration.com/
14. Website https://packagingoftheworld.com/
Additional literature:
1. Romat V. E. Advertising. - St. Petersburg, Moscow, Kharkiv, Minsk., 2001.
2. Pocheptsov. H. G. Theory of communications. - K.: Union of Advertisers of Ukraine, 1996.
3. Fiske J. Introductory Communication Studies. - London, N.Y., 1990.
4. Eco U. A.. Theory of Semiotics. - Bloomington, 1976.
5. Lesnyak V. Accidental font. 75 original fonts. - Kharkiv: Kolorit, 2004.
6. Mark-making in packaging design and branding. https://www.pinterest.com/pin/2322237295708838/
7. Mark-making in textile design for clothing https://www.pinterest.com/pin/2744449763053247/
Уніфікований додаток: Lviv Polytechnic National University ensures the realization of the right of persons with disabilities to obtain higher education. Inclusive educational services are provided by the Service of accessibility to learning opportunities "Without restrictions", the purpose of which is to provide permanent individual support for the educational process of students with disabilities and chronic diseases. An important tool for the implementation of the inclusive educational policy at the University is the Program for improving the qualifications of scientific and pedagogical workers and educational and support staff in the field of social inclusion and inclusive education. Contact at:
St. Karpinsky, 2/4, 1st floor, room 112
E-mail: nolimits@lpnu.ua
Websites: https://lpnu.ua/nolimits https://lpnu.ua/integration
Академічна доброчесність: The policy regarding the academic integrity of the participants of the educational process is formed on the basis of compliance with the principles of academic integrity, taking into account the norms "Regulations on academic integrity at the Lviv Polytechnic National University" (approved by the academic council of the university on June 20, 2017, protocol No. 35).